The sales team should be selling. Everything else is not selling.
So many P's. Not enough time.
Lists to crunch. Partners to identify. Channels to evaluate.
Contact information, prospect insights, and competitive intelligence are more than a Google search away.
We know it’s more than health insurance, recruiting, and 360s.
Events? Check. Logistics? Sure. UX testing? Experienced. Mystery shopping? Not a mystery anymore.
Is our PPC ROI decent? What is market for debt covenants? How fast did our peers grow? All that, and make sure debits equal credits.
The VCs want a SWOT. The CEO wants a SWAG. May the five forces be with you.
© 2016 Parker Dewey LLC